Combining unmistakable style and no-nonsense attitude, Oxygen's newest docu-series "Jersey Couture" follows a New Jersey family who runs one of the Garden State's most sought-after destinations for extravagant women's formal wear. The Scalis (aka Jersey's First Family of Fashion) reveal how their tight-knit family manages to live and work together while running their glamorous, over-the-top dress shop, Diane & Co. From prom dresses to mother-of-the bride gowns, leopard print to gold sequins, Diane & Co. has it all. Owned by the Scali family, Diane & Co. is the fashion playground for Diane's daughters, Kimberly and Christina, who are the eyes into this world of high fashion and family hi-jinks. Kimberly's business sense and Christina's fairytale aspirations make a great combination, but mixing family with business sometimes proves to have its challenges. Ultimately, the clients reap the rewards of the talented Scali family because at the end of the day, it's all about providing women with a Cinderella experience of a lifetime!